Sustainability and Efficiency in Everyday Hotel Operations: The Green Option by luca

July 22, 2025

Green option in the hotel: sustainable & efficient with luca

Sustainability starts with efficiency. With the Green Option, luca gives hotels a digital feature that supports both the environment and internal operations. By reducing housekeeping costs, improving planning, and lowering material usage, hotels benefit from more efficient processes. A single guest decision can have a wide-reaching impact.

Sustainability starts with efficiency. With the Green Option, luca gives hotels a digital feature that supports both the environment and internal operations. By reducing housekeeping costs, improving planning, and lowering material usage, hotels benefit from more efficient processes. A single guest decision can have a wide-reaching impact.
What Is the Green Option?

The Green Option is a simple feature that guests can select during digital check-in. They voluntarily choose to skip daily room cleaning. For hotels, this means:

The result: lower operating costs and a positive impact on the environment. Every cleaning that’s skipped saves resources – and reduces the hotel's overall carbon footprint.

Seamless Integration into the Digital Guest Journey

The Green Option is fully integrated into the digital concierge and can be activated during (pre-)check-in or at any time throughout the stay — whether guests use a smartphone, tablet, or the Guest Kiosk. They're asked politely if they’d like to skip daily room cleaning. This choice can be paired with a small incentive, like a complimentary drink, a donation to a sustainability project, or a quick note about the energy saved.

Guest preferences are automatically stored in the luca backend or connected PMS and can be included in performance reports.

Why Hotels Benefit on Multiple Levels

The Green Option is more than a sustainability tool. It’s a business advantage:

Travelers are increasingly open to making conscious choices during their stay. According to the Travel & Sustainability Report 2025 by Booking.com, 67% of guests turn off the air conditioning or heating when they’re not in the room — up from just 43% in 2020.

A Small Choice That Makes a Difference

The Green Option gives hotels a simple way to combine operational efficiency with real sustainability.

The same Booking.com research found that 93% of travelers want to make more sustainable choices in 2025 and are already taking steps in that direction. The Green Option helps you meet this demand with a solution that’s easy to use, fully digital, and clearly beneficial for everyone involved.

At Vienna House by Wyndham Andel’s Berlin, the Green Option is already part of the guest experience. Digital tools support the team, processes run more smoothly, and guests enjoy a modern stay with less environmental impact.

Wanna know more?

Discover how the Green Option helps reduce costs and makes your digital guest journey more sustainable.
Book a no-obligation meeting with our team.

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